Public & visitor feedback
Organization page
This content type lets you highlight your organization’s services, leadership, news, events, contact information, and more.

Why use this content type?

Org pages are what many Commonwealth agencies consider to be their “websites.”
These highly customizable pages really allow you to showcase what your organization has to offer constituents.
The Org page is your organization’s home base, linking to content published in many other templates, including those for Service, Binder, and Curated List pages. You can also refer to your organization on law library types (Advisories, Decisions, etc.).
The page’s section titles can be customized and the sections themselves can be organized in whichever way best represents your organization at any time. You might reserve the top of the page to promote popular services most of the year, but tout news or events for certain periods of time.
The “Offered by” link that automatically appears atop any other page your organization publishes will bring visitors back to your Org page.
All Organization pages are linked from’s comprehensive list of state agencies.

Alternatives to Organization pages

Organization pages are unique and have no true alternative on However, there are 3 flavors of Org pages:
  • General Organization (most organizations use this template)
  • Elected Official (focuses on a state official’s public profile and office)
  • Boards (for boards, committees and commissions)
The other consideration in creating an Organization page is whether an entity warrants such a page, or would be better served with a less involved Information Details page. The latter might be the choice for something like a program that isn’t a formal organization and that won’t be publishing much more content than the Org page itself.

Title Banner

Full name

Use the full name of the organization (no need to put “The” at the front).

Short title

Optional. This field is used to shorten the full title of a page when displayed in a breadcrumb. First aim to shorten the actual page title if it’s long, but not so much that the title is no longer clear if someone comes directly to a page from a search engine.
Short title


This dropdown menu lets you choose between 3 types of Org pages, each of which offer different features:
  • General Organization (most organizations use this template)
  • Elected Official (focuses on a state official’s public profile and office)
  • Boards (highlight members of boards, committees, and commissions)


Complete this field if your organization uses an acronym. It will appear next to the full name on the page.

Primary Contact Information

Optional. Select the primary Contact information for your organization that you want displayed on this page. Under the “Content” tab, you can decide where on the page you want this information to appear.
Choose the main image you want to appear at the top of your page in a desktop view.
You can adjust the focal point to make sure the right part of the image remains in view on small screens (e.g. mobile phones). Once you’ve added an image, use the little white crosshair in the Banner image preview to pick the focus.
Minimum image size: 1600 x 400 pixels.
The image will not appear on small mobile screens, which will simply display the page title over a solid green background.
Org page banner image
Org page header on a cellphone

Image credit(s)

Image credits appear at the bottom of the page and should have the format: Image Subject (Image Source).

Short Description

Required. Useful for giving visitors a better sense of what your organization does. You can check a box underneath the field to prevent the description from displaying on the page. However, the text you enter into the field will still be used in search results.
Note: The Who We Serve field has been removed from this template. Existing Who We Serve content remains on pages, though the title of the section can now be changed.

Org page header on a cellphone

Parent page

The required Parent page field appears on all public-facing content types and it powers the breadcrumb-based navigation system. The Parent page field is optional on Organization pages since these are already high-level pages on
The team prepopulated the field based on an analysis of which child pages belong to which parent pages. Each child page can be assigned only 1 parent, or higher level page.
These connections, displayed in the form of breadcrumbs (i.e., links) above the page title, will help visitors find their way to relevant information regardless of where they start on the site.
Parent page field


You’ll find the Organization(s) field at the bottom of the first tab in every content type, and in documents. This field tells’s search which pages belong to which organization. ‌ This field also powers the "Offered by" relationship indicator that displays at the top of all pages.


This is optional, however it is very helpful. Add one or more labels to be used for grouping and finding related content and documents within the CMS.
Start typing in the Label(s) field to choose an existing label from a dropdown menu that will appear or add a new label by entering it directly.


Short Description

Required. Useful for giving visitors a better sense of what your organization does. You can check a box underneath the field to prevent the description from displaying on the page. However, the text you enter into the field will still be used in search results.
Short description

Intended audience

This field isn’t being used yet, so there’s no need to fill it in.

Organization parent

Choose the parent organization or organizations whose filtered search results you want your organization’s content to show up within.

Billing Organization

This field has a drop-down list of each organization's billing customer group and billing code. This will appear as "group name (000-000)". Like the Organization(s) field, this field makes sure we're collecting all the data from all of your organization's associated content while also ensuring you're organization is being billed appropriately.

Content tab

Create one or more “Organization Sections” to make up the bulk of your Organization page. Prioritize these sections, and the “Section Content” within them, so that visitors can find the most important information easily.
“Organization Sections” and “Section Content” blocks can be shifted up or down using the drag-and-drop icon on the left or row weight numbers on the right. “Organization Sections” can include 1 or more “Section Content” elements, which include contact information, events, rich text fields, sub-organization lists, and more.
Check the box at the bottom of “Section Content” fields if you want to offset the section from the next section via a “horizontal separator.” Preview the page to get a sense of whether you think the divider is necessary.
The Heading field in “Organization Sections” must be filled in, but you can check a box beneath the field to hide the heading. This is recommended if your “Section Content” elements within the “Organization Section” have their own headings and an overarching heading isn’t needed.

Section Content

One or more “Section Content” elements can be included within an “Organization Section” and across an Organization page.
Section content options
Section Content elements include:
Callout Links display as light blue rectangles in which you can feature brief, clickable text. Up to 3 Callout Links will display horizontally in a desktop view, and they will appear stacked in a mobile view. You can display as many Callout Links as you like, though we suggest not overwhelming visitors with too many within a section.

Card Group

These display as vertical gray boxes that include a clickable title and a rich text field in which you can include plain text, clickable links, or some combination of the two.
Caspio data page
If you have a Caspio account to build simple database applications, you can embed the apps on your Organization page. Caspio can be used, for example, to build data lookup applications, such as the search for a location.
Mass Digital does not handle Caspio accounts—you must sign up for an account individually or through your agency.
Add a search interface to a Collection.
Use the Featured Item Mosaic to create a group (or mosaic) of 5 images that represent your organization, and that link to representative content.
Creating a Mosaic involves a few steps. Read more about creating a Featured Item Mosaic.
Here's what the Featured Item Mosaic looks like for constituents.
The Featured Message is a great way to provide your audience with important, time-sensitive information and links near the top of your Org page. Read more about creating a Featured Message.
If there are 1 or more Topic Pages in the site’s main navigation that are especially relevant to your organization, you can add links to them here. This section works like all autofill sections: start typing, and select a page from the list that appears.
You can check a box at the top of this field if you want to display only the title of the Topic page and not display all of the links within it. This can be done to prevent your Org page from getting too long and to help people find what they’re looking for at a glance.
If you add Topic Pages, be sure to check periodically to make sure their content hasn’t changed/is still relevant to your Org page.
Featured Topics on an Organization Page.


Events associated with your Organization will only appear on your Org page if you add an Events section to the page. Need to update events page to make this clear too
Choose the maximum number of Events to display (2, 4, 6, or 8) from the dropdown menu. By default, 2 will be listed if you do not select a number.
The event preview cards will be stacked in pairs if you choose to display more than 2.

Organization Grid

This features the heading “Our Organizations.” Use it to list organizations that are officially under your organization’s oversight. This Grid differs from the Related Organizations field, which might list other state entities that deal with similar subjects or services.

Organization Locations

Add locations and a map by selecting one or more Location content type items from the autocomplete field. (To add a Location you’ll need to create it first.) If you do add locations, will automatically generate a listing page like this one for your Organization page. Users will get to this listing page by clicking on the Location Details button.
Hint: Change the text on that button from the generic “Location Details” to something more specific. You can also change the short description text that appears above the button.

Organization News

You can tell to show up to 8 News articles on your Organization page — 2 in the Featured news item section, and up to 6 in the Automatic section.
The Featured field offers a way to “pin” 2 News articles to your Organization page. Featured news items will appear at the top of your news feed, and they won’t change unless you remove them.
You can also set your Automatic news items to display 0, 3, or 6 News items. Setting your Automatic news items to 3 or 6 tells to automatically add them to your Org page according to their date. If you have more than 6 articles, the 7th (and 8th, 9th, etc.) will be pushed off the front of the Organization Page and onto a listing page. Users will get to this listing page by clicking on the “See all News and Announcements” link:
Once you’ve published your News item, it will appear on your Organization page or pages if you opt to include a News section on your Org page or pages as long as you didn’t select “none” in your Org page’s automatic news item section. That is, you have to set your Org page to automatically display news in order for News items to appear on it.
1 or more autofill fields to fill with links to Organization pages related to yours. Don’t include links for sub-organizations here. Those are better included in an Organization Grid section, as described above.

Rich text field

A wide-open field in which you can include text, links, images, and more.


Embed a Vimeo or Youtube video by inserting the URL into this field.

“What would you like to do?” section

This section consists of up to 6 clickable Top Services buttons, plus an option for additional Link Groups displayed under the buttons.
Link Groups are boxes that contain a list of links. Consider organizing your content based on the order in which people would complete tasks, or by concept if your content is more informational.

Setup Feedback tab

You can offer your visitors different options for leaving feedback on your content. Choose to respond to all visitors that request a response, those that contact you through other designated channels, or choose not to respond directly but by making improvements to your content based on the feedback left.
Whichever option you choose on the Organization page will be visible across all of your organization's content.

Navigation Menu tab

The fields here populate the tabs underneath the Org page title. They appear horizontally on desktops and vertically on mobile devices.
The order of these tabs cannot be rearranged, nor can the text in the tabs be changed.
The Our Organizations, News, and Events tabs will only appear on your page if you have added such content to the Org page. Clicking on the Our Organizations, News, or Events tabs, if they appear on your page, will bring you directly to that section of the Org page.
The following fields power the rest of the Navigation Menu:
  • More about organization link (connect to an “About...” page): Appears under “About” tab
  • More about leadership (link to bio page): Displays under “About” tab
  • Organization Directory page (link to Curated List directory): Appears under “About” and “Contact us” tabs
  • Career opportunities (link to job listings): Appears under “About” tab
  • Application Login Links (link to application logins): Shows up under “I want to...” tab. You can link up to 3 off-site applications. The links you add here will also display on the "Log In to..." menu at the very top of the page. These links will only display on the Org page. Learn more about customizing these menu links across Service families.
  • Public Records Link (connect to PRR page): Displays under “Contact us” tab
  • Get updates links (email, etc., subscription links): Appears under “Contact us” tab
Note: If you fill out the Primary Contact Information field under the “Title Banner” tab, that information will appear under the “Contact Us” menu tab.

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