Google Business Profile
Manage how information appears in ‘info cards’ in Google search results
Google Business Profiles allow state agencies to manage how their information appears within Google search results, particularly in the “info cards” shown in both desktop and mobile views (see the desktop and mobile screenshots below). This includes both text and images.
Desktop view
Mobile view
How it works
The information displayed by these “cards” is controlled within the Google Business Profile verified console, which the Mass.gov team has set up. Suggestions for changes to the “cards” can be submitted by any Google user, but information updates won’t be displayed until our verified account approves them. Our team approves suggested updates by using the information agencies post on Mass.gov or by verifying directly with an agency contact any information that might not be on the website. For example, updates to hours of operation, phone numbers, and addresses will be based on the information an agency has posted on their Organization or Location Detail page.
Agencies that would like changes made to Google search info cards should first update their associated web page and then submit a ServiceNow request to have their Google Business information corrected. Massachusetts Digital Service will verify the web page information and then make the appropriate updates. Usually, once an update to the Google Business listing has been approved or changed, Google verifies, and then the update will appear in the info card within a day or so.
If an agency has additional locations that are not appearing within search results they should first create a Location Detail page for each location and submit a ServiceNow request to add the location to Google Search. The Mass.gov team will add that location to the verified listing within the Google Business console.
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