QR codes

Best practices regarding use of QR codes.

There is no standard tool in the CMS to add QR (Quick Response) codes to your content that allow people to scan an image with their mobile phone to access a web page or application.

Two-dimensional QR codes are generally used to bridge online and offline content. A typical government use might be to include a QR code on a physical wall poster, or on a sign at a park, courthouse, or other facility.

Such codes are most effective when allowing a person to take an action, such as accessing a survey, a map, or more information.

There’s generally not much benefit to including a QR code on your Mass.gov pages, as using a standard hyperlink will accomplish the same goal of getting someone to other online content. Though you could consider QR codes on downloadable documents linked from Mass.gov pages if these documents are meant to be printed and distributed.

If you opt to use a QR code generator, such as the QR Code Generator (a Chrome browser extension), here are some things to keep in mind:

  • QR codes are URL specific. So if the page URL linked from a QR code changes, the QR code will no longer work

  • Shorter web addresses, such as friendly URLs, create easier-to-scan codes

  • Include a URL as well as the QR code on printed materials, as some phones still won't read QR codes or need an app to use them.

  • Be aware of security issues associated with QR codes (particularly in public spaces where someone could tamper with a code and redirect people to a harmful website). Read more--QR code security: Best approaches to using the technology safely and securely

  • Make sure QR codes are placed on materials where it is easy for someone to scan them.

Finally, be sure to test your QR codes before they are made public.

More on QR codes: Digital.gov overview of QR codes

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