Public & visitor feedback
Writing resources
Explore writing resources, articles, tips, and more to improve your writing across Mass.gov.

Writing & SEO

‚ÄčHemingwayApp Write cleaner, more human copy at attainable and inclusive grade levels.
‚Äč10 Plain Language Principles for Better Writing Tips from GatherContent about how to write better, plainer, more direct content.
‚ÄčDigital.gov: Best Practices for Writing for the Accessible Web High-level, easy-to-follow tips about how to write accessible, inclusive content online.
‚ÄčSpeak Human An AI-generated tool that helps you simplify calls-to-actions.
‚ÄčGoogle Trends A free resource of Google user queries to track trends and interests in keywords.
‚ÄčAnswer the Public Find out what people are searching for across the web. Great for keyword inquiries.
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Inclusivity & Accessibility

‚ÄčDisability Language Style Guide A valuable language primer for disabilities and alternative phrases in writing.
‚ÄčDigital.gov Plain Language A how-to and what-is-it about plain language to write cleaner, more inclusive language for constituents.
‚ÄčW3C Web Accessibility Initiative Get tips and updates about the latest changes to web accessibility.

Mobile Experience

‚Äč8 Principles of Mobile-friendliness Learn about how mobile use should guide how we present content and online experiences. ‚Äč
‚ÄčMobile User Experience Guidelines Tips and articles from Digital.gov about how to build optimal mobile experiences.

Government Inspiration

‚ÄčSan Francisco Digital Services A collection of blog articles and expertise shared by the Digital team for the city of San Francisco.
‚ÄčDigital Services Georgia A blog with tips, articles, and expertise from the digital team at the state of Georgia.
‚ÄčGovernment Digital Service (UK) Tips on building constituent-first experiences in digital from the UK government digital team.
‚ÄčInside Gov.UK An inside look at the structure of Gov.UK and its constituent-first design.
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