You can use the Event content type to spread the word about your organization’s public events. This resource will guide you through authoring Events and how to post them on associated pages.
There are 3 kinds of Events: General Events, Public Hearings, and Public Meetings. As its name suggests, the Public Meeting includes sections that let you tell users about opportunities for public testimony.
You can post your Event to the following content types:
To save a draft of your Event, you’ll need to fill out the following fields:
Date & Time
Associated Pages (which page[s] you want your Event to appear on)
One way to save time when creating recurring Events or a series of Events is by cloning (or copying) them. Remember to change the date and time on the new event, otherwise the event will not show up in the right order on the website.
Public Meetings are a special type of Event with some additional sections to help you tell your users about public meetings. When you select Public Meeting Event Type, users will see a “Public Meeting” label displayed at the top of the page:
You can add a Posted date to a Public Meeting, which allows users to compare the date the Public Meeting content was posted to when it was last updated. This is useful if, for example, you want to add meeting minutes after the event is over.
Finally, use the public testimony section for important headlines and callouts — if you want to emphasize that you’re inviting people to speak or testify, for example.
The Event Title and Listing description appear in the Google search result previews, so it’s important that they be written clearly, and in plain language. Try to write them using the words you think your audience would enter into a search engine to find them.
Note that the Listing description does not appear on the Event’s full-page display. It’s not a subtitle or short description — it’s just for search engines and social media.
This option lets you include an image that represents your event. Your image needs to have a white or transparent background, and should be at least 230 pixels wide. You may use .png, .gif, .jpg, or .jpeg files.
Here’s what a logo looks like on a published Event page:
The Complex event date and time field is only for events whose times can’t be expressed in numbers. For example, you might write that your event will begin at 10 a.m. and will continue until you run out of supplies.
Add the date and time of your event using the fields in the Date and time section. This is a required field that helps us make sure that dates and times are written the same way across the site. It also tells the CMS when an event will take place, so it knows when to display it as an upcoming event or a past event in the proper sections across the site.
You’ll find the Organization(s) field at the bottom of the first tab in every Mass.gov content type, and in documents. This field tells Mass.gov’s search which pages belong to which organization.
This field also powers the "Offered by" relationship indicator (the small green rectangle(s) in the upper left corner) on each Mass.gov page. Making sure yours is right will help users who land on your content find their way to your Organization Page.
Choose the audience this content is intended for. This information will help measure how well these audiences are being served and won't be displayed on the public-facing site. This is currently only for internal use. Choose from:
Not Set (default)
Professional (For their jobs)
In the Description section, add a brief summary of what someone who comes to your event should expect. Imagine that your audience has never been to an event like this one: what do they need to know in advance? You might include links to associated organizations or to related Mass.gov pages.
The following fields on the Details tab are optional, but it's a good idea to fill in any that apply to your specific event.
Online sign up/register link
You will need
This field works the way contact information works across Mass.gov: start typing the name of a Contact Information that you already published and select it from the list that appears.
On the published page, the address — and only the address — from the Contact Information you picked will appear below the title. You can also add Contact information in the Contacts tab, which will appear on the right and at the bottom in a dropdown:
Use this field if you don’t want to add a Contact Information item for the event site — if this is the only time you’ll ever hold an event at this location, for example, and you don’t want to create a contact information item on Mass.gov just for this event. The unique address appears below the title.
If your Event is a meeting, use these tabs to tell users about the agenda or to post meeting minutes.
If you add more than one section in either, the first will appear on your event as a preview, and Mass.gov will automatically generate another page to fully display your Agenda or Meeting Minutes content. The link to the full-page display will appear at the bottom of the section as an inline link:
In order to make sure your Event will appear on a specific page, you must enter the page where you’d like your Event to appear under Associated pages. If you would like an Event to appear on more than 1 page, click add another item and type in the other pages. You can add an Event to these content types:
Rules of Court
Once you’ve begun publishing Events and adding them to your pages, Mass.gov will generate 2 types of Event listing pages. One lists upcoming events and the other lists past events.
Users will be able to access these lists from the pages where your events appear. Each page will display the next 2 events (according to the dates you’ve listed). If your page has more than 2 upcoming events or has past events, a “See all events” link appears. The All events page displays all upcoming events as well as a link to all past events.
If there are upcoming events, these will come up first. To see all past events, select "See past events". Both the “upcoming” and “past” listing display 10 events per page: