Documents, Images & Media
Public & visitor feedback
Service Details
Use for simple information about a Service.


The Service Details offer concise, simple information about the Service it’s linked to. They’re made for short, simple content. If you’re writing about something complicated, you might use an Information Details page.
Here are some examples of content you might use Service Details for:
  • To explain who qualifies for unemployment benefits
  • To give information about how to take a road test so users can get a driver’s license
  • To show where in the state you’ve been stocking rainbow trout
  • To describe what your organization looks for in grant proposals

Overview tab

Title and Short description

The title and short description are the first thing your audience sees. In fact, they might see them before they get to the page: If they’re coming from Google, the title is what will draw them to the page. Service Details titles might also appear in the Eligibility Information or What you need to know sections of a Service Page. It’s important that these are easy to read and use plain language.


The Overview on a Service Details page is optional. You can use this field to introduce your content, or you can start with the “Add section” button under the Sections tab.
If you do use the Overview field, that content will not have a header. If you choose to begin by adding a section, your content will begin with the title of that section as a header.

Parent page

The required Parent page field appears on all public-facing content types and it powers the breadcrumb-based navigation system.
The team prepopulated the field based on an analysis of which child pages belong to which parent pages. Each child page can be assigned only 1 parent, or higher level page.
These connections, displayed in the form of breadcrumbs (i.e., links) above the page title, will help visitors find their way to relevant information regardless of where they start on the site.
Parent page field


You’ll find the Organization(s) field at the bottom of the first tab in every content type, and in documents. This field tells’s search which pages belong to which organization. ‌ This field also powers the "Offered by" relationship indicator that displays at the top of all pages. "Offered by" displays on the top right if there is a "Part of" relationship indicator on the left in a desktop view, or on the top left if there is no "Part of" link. On a smaller screen, "Offered by" appears directly under "Part of" at the top of the page. ‌ Making sure your Organization field is filled out correctly will help users who land on your content find their way to your Organization Page.

Intended audience

This field isn’t being used yet, so there’s no need to fill it in.


This is optional, however it is very helpful. Add one or more labels to be used to used for grouping and finding related content and documents within the CMS.
Start typing in the Label(s) field to choose an existing label from a dropdown menu that will appear or add a new label by entering it directly.

Sections tab

In the Sections tab, you’ll see options for adding an iFrame, a section, or a video:

Adding iFrames

An iFrame is a page-inside-a-page. You can think of it like the picture-in-picture option on your television: one source is “piped in” to another source. For example, MassWildlife uses an iFrame to show a report on where they’ve stocked trout, and where they’ll stock soon:
To add an iFrame to a Service Details, you’ll need a URL from the source you want to embed in the page. This URL must be from a source that supports and is compatible with, such as Google docs or YouTube. Here’s a list of domains that you can use (must be logged in to view).
Consider using an Information Details Page for large iFrames or in cases where you want an iFrame to be the main feature of your page.
To add an iFrame:
  1. 1.
    Click “Add iFrame”
  2. 2.
    Add your iFrame’s URL to URL.
  3. 3.
    In the Administrative Title, say what your iFrame shows. This will only be visible to other authors.
  4. 4.
    You also need to enter text in Title for Accessibility. To do this, imagine what a user who experiences the internet through text read aloud would need to understand what the iFrame shows. Learn more about iFrames and accessibility.
  5. 5.
    Enter a Height. Often, you will need to save a draft, review it, and adjust the height. Trial-and-error is the best method for picking the right height.
Additionally, you should always try out your iFramed page on a cell phone or tablet to get a sense of the user experience. You may learn that an iFrame is not a good solution, especially if lots of your traffic comes from mobile.
Important: If your content is large or involves user interaction, it might be better to link directly to it. There are limits to how responsive iFrames are.
If you have questions about iFrames, please submit a support request through ServiceNow.

Adding Sections

Sections are mainly for written and image content. Each section on a Service Details page includes a title, an optional content area, and Additional Resources, which can include links and downloads. Since the content area is optional, you could begin your Service Details with downloads. You would skip the overview, create a section with a title and downloads, and then create a new section with your content. You can reorder your sections by using the crosshairs in the upper left of each section to drag and drop them into a different order.
Adding sections to your Service Details page can also help you stay organized. You could do all your authoring in the Overview section using the rich text editor’s formatting tools. However, sometimes it’s helpful to start a new section so that it’s easier for you to navigate your own content.

Adding Videos

You can add videos that are hosted on YouTube or Vimeo to your Service Details.
To add a new video:
  1. 1.
    Click "Add video"
  2. 2.
    Click “Add new file”
  3. 3.
    Fill in Name to title your video
  4. 4.
    Paste the URL of your video into Video URL
  5. 5.
    If you add content into Transcript and Video Description, will create a link to a page with your video and its transcript and description
To add a video that you've uploaded in the past:
  1. 1.
    Click "Add existing file"
  2. 2.
    Enter the title or part of the title in Media name contains
  3. 3.
    Check the box to the left of the correct video
  4. 4.
    Click "Select video"

Related tab

In the related tab, you'll see options for adding contact information and links related to your Service Details Page.


In the Contact field you can add a Contact Information or Person item that people can contact for more information about your service. Enter the name of the Contact or Person item and it will automatically populate in the field's dropdown menu.
In the Related Links fields, you may link up to 5 pages that visitors to your content might also be looking for. To link existing pages, enter the title of the page and it will automatically populate in the field's dropdown menu.
If you're linking to an external web page, past the URL into the URL field and fill in the Link text to inform visitors where the link will take them.

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Last modified 9d ago