Key performance indicators

Set goals for your Promotional page and then track its performance.

Summary

“Key performance indicators” (KPIs) let you define how success is measured for your Promotional page and then track performance.

You're required to fill in at least 1 KPI field and can use up to 3. However, note that KPI data is not yet available through the Analytics Dashboards (Beta) for your page.

If the main goal of your page is to encourage people to watch a video, you’ll want to set your video play or watch goal high, perhaps as much as 80%. Other KPIs might be trickier to determine and will take some experimentation. Our Mass Digital team will be happy to discuss KPI strategy with you during Office Hours.

KPI options include:

Click-through rate: Key message button only

Measures the percent of visitors who click 1 of your Key message buttons. Enter a percentage in the form of a decimal (e.g., 80% as 0.80).

Measures the percent of visitors who click on any button or featured link on the page.

Percent of video plays

Tracks the percent of visitors who clicked the “play” button on a video over the past month.

Percent of video watches

Measures the percent of visitors who watched at least half of your video last month.

Number of pageviews

Tallies the number of times this page was viewed last month. Enter a whole number.