Content tab

Promotional pages have sections that can be customized to convey your key message.

Headers and Sections

Promotional pages consist of 1 "Header" and up to 9 additional "Sections."

The "Header" consists of either a “Key Message” or “Video.” This is where you make your big splash. Visitors will see this first, so it should have the most visual impact.

Promotional pages can include additional “Key Message” or “Video” sections, as well as 1 “Feature” section, all of which are described below. You can use different styles for “Key Messages” and “Videos” in the "Header" and further down the page.

Key Message

The "Key Message" includes the text that appears in a large rectangle that overlays a primary image or that displays against a solid background if no image is used. A common approach is to use an image with the "Key Message" in the "Header" at the top of the page, then use the solid background for additional "Key Message" sections.

Try to avoid using images that include text or that are too busy. Such text can get cut off depending on the screen resolution site visitors use, and can compete with for attention with the text within your Key Message box.

Hint: Promotional pages do not include an "Offered by" link to your Organization page as other content types do. But you can make clear which organization is offering the content by weaving its name into text somewhere on the page if you think it's important to mention.

The "Key Message" consists of several fields (Key message title, Subtitle or Short description, Button URL/Button text) that combine to convey your main point.

Key message title

You have up to 80 characters to get your main message across in a "Key Message" box. Preview your page to make sure it doesn’t amount to more than 2 lines of text. It’s a good idea to Google your intended title to see if it’s identical to any existing Mass.gov content.

Subtitle or Description

You can elaborate on your Key message title by using either a Subtitle or Description. This text will appear directly beneath the Key message title.

The Subtitle will display in a larger font size than the Description, so generally looks better when used for a brief tagline or phrase.

The Description can include 1 or 2 sentences, but can also be used to create a horizontal list of terms.

Horizontal list of terms in Key Message box.

To create the horizontal list:

Step 1: Type a list of terms into the Description box and highlight it.

Highlight list of terms in Description box.

Step 2: Click the bullets icon while list is highlighted.

Note: The bullets won't actually appear on the page.

Click bullet icon to create bullet list.

Step 3: Click the Styles icon while the terms are still highlighted, and choose "Horizontal list" from drop-down menu.

Choose Horizontal list under Styles icon.

Step 4: Save the page.

Save your page in Draft.

Button

The "Button" is the small rectangle within the "Key Message" box that links to a resource on or off Mass.gov. It requires a Button URL and Button text. This is where you make a call to action, beginning with a verb, such as "Find Community Grants" or "Search Jobs." The text is limited to 35 characters.

While the "Button" is optional, it is strongly encouraged since it's where you make your call to action.

"Key Message" Button.

Background

Single image background

You can display your "Key Message" on top of a single image that spans the width of the page or have it appear against a solid color background.

If using an image, be sure to use a high quality one: Recommended image size is 1920 x 1080. You’ll also want to consider how it looks when the text box overlaps it. Watch for people’s faces getting cut off, for example. Search the Image Library to find photos.

Solid color background

Another option is to display your "Key Message" against a solid color background. If doing so in the "Header," you can choose between a background of dark blue or green. If doing so in an additional "Section" further down on the page, you’ll have a wider selection of colors.

Video

Videos can be used for the "Header" or in additional "Sections."

Video title and Description

Each video should be described via a Video title, and if needed, a Description. The text will appear above the video. Avoid repeating the exact words that display on your embedded video preview.

Videos can be embedded on the page either by selecting existing files in the CMS or by adding them.

"Header" videos can be displayed against a dark blue or green background. Those in additional "Sections" feature a wider selection of background colors.

Feature section

The "Feature section" highlights complementary content, such as case studies or related press releases, and appears as a 3-part block of text and images. All 3 components must be used, and the order and position in which they appear is fixed. Only 1 "Feature section" should be used per Promotional page.

A brief Feature section title sums up the contents of the entire section.

The “Primary featured item“ sits at the top of this section and includes an image that runs the full width of the page. It requires a Featured item title that’s hyperlinked via a URL in the Link field. A required 1- or 2-sentence Description expands on the title.

Underneath the “Primary featured item” sit 2 “Secondary featured items,” which each require an image. The “Secondary featured items” also each require a Featured item title that’s hyperlinked via a URL in the Link field. A required 1- or 2-sentence Description expands on each title.

All 3 featured items are required.

Primary and Secondary featured items.