Key Performance Indicators (KPIs) and page health

Learn about how your Promotional pages are performing compared to your goals and general page health.


The “KPIs & page health” tab shows progress toward the Key Performance Indicator (KPI) goals that you set in the Content Management System (CMS) for your Promotional page. It also shows page health metrics (broken links and readability) that tell if anything is going wrong.


You’ll see one chart for each of the KPIs you selected.The charts show 2 lines: one for the goal you set in the CMS, and the other for the actual data collected. If you are not meeting the goal you set for your Promotional page, consider making changes to the content of the page or changing the goal.

Hovering over a point on either line displays the actual data and the goal you set for that month.

Filtering your KPI data

KPIs differ from other metrics on the Promotional page dashboard because they're calculated by month. All others are by day. As a result, the date filter affects KPI data differently. All KPI data is tied to the first of the month. Here are some examples of what you'll see with different date filters:

  • Jan. 1, 2020 – Jan. 31 shows all data for January

  • Jan. 1, 2020 – Jan. 15 also shows all of January's data

  • Jan. 2 – Jan. 14 shows no KPI data

  • Dec. 31 – Jan. 14 shows all of January’s data but none of December's

  • Dec. 1 - Jan 2. shows all December and all January data

  • 1st of the current month to a date in the middle of the current month – shows the current month's data so far

Page health

The page health data displays the number of broken links on your page and its readability.

If your page has any broken links, you can log in to Siteimprove to identify which ones are broken and fix them.

The readability score uses the Flesch-Kincaid algorithm to measure how easy or difficult it is to read your content. Mass Digital recommends that you aim for 6th grade reading level. You can use Siteimprove to identify where your content's readability can be improved.