Get a "snapshot" of your content's performance

Filter to view all your content scores in one place.

Summary

You can see a high-level overview of how your content is performing on Mass.gov by visiting the All content screen in the CMS.

When viewing the All content page, you'll see 2 columns labeled "score" and "page views (1 month)." The scores column will display a page's overall score for the previous calendar month. The page views column will display traffic to your page over the previous 30 days.

Note: Currently, only content types that feature custom Analytics Dashboards (Beta) will display an overall score in the score column: Service, Service Details, Information Details, and How-to pages.

Click on a score to access that page’s overall performance dashboard. Scores 2.0 and below will appear in red so you can quickly determine which pages you may want to focus on first. If none of your content is scoring below a 2, it's a good idea to begin with scores below a 3.

Important: Scores are displayed for the previous full month. For example, if you created a page on Nov. 7 a score won't display for that page until Dec. 1.

Using the tool

Since there’s a lot of data on this screen, we recommend you filter by your organization and then by scores. You can of course narrow down your results further by using additional filters, but this will give you the broadest overview of your organization's performance.

Reminder: You can export all of this data to share it, create detailed reports, or a number of other things by clicking the orange CSV button in the bottom left corner after you've filtered your results.

Sort your results

Once you’ve filtered your search, you can sort by scores or page views by clicking on either header above the columns.

When it comes to content improvement, it's best to target the pages with the lowest scores that are getting the most traffic. To see which of your pages have the most page views, click on the page views header and make sure the arrow is pointing down.

Starting from the top and working your way down, look for red scores. If there aren't any, we suggest you target scores lower than 3.0 first.

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