The Content Management System (CMS)

Learn the basics of navigating the CMS, including how to set up TFA and how to log in.

You write and publish content to using the Content Management System, or CMS. In this section, you’ll learn the basics of navigating the CMS. Later, you’ll learn about a few of the most important content types.

A content type is a template for displaying content. (Content is everything users interact with and experience: Text, image, sound, downloads, etc.) We use content types to make sure that information appears in similar patterns across, even if different authors from different organizations create it. While this sometimes limits what you can do, it’s very helpful for users. To understand why, think about the U.S. road system: If you learn to drive in one state, you’ve pretty much learned to drive in all of them, since the rules are very similar. Things would be a lot worse if every state had totally different road rules.

Getting started

You’ll need to log in to the CMS. You should have received a separate set of instructions about logging in. Submit a ServiceNow support request to the team if you need help.

You’re in. Now what?

Let’s learn about where a few important things are. At the top of the screen, you’ll see a dark green bar with 2 menu options: “Content” and your account name.

Content menu & submenus

For now, the only tab you need to worry about is “Content.” Note: You might see slightly different options depending on what your permissions status is. For example, if you are an “editor,” you’ll see “Needs Review” and "Trash" options under “Content.”

Here’s what’s important under the “Content” tab:

  • The “Needs Review” (editors only) menu lists all content that’s been marked as “needs review.” You can filter by title, content type, author, the reviser’s user name, or organization.

  • The “All Content” menu shows all the content in the CMS. You can filter by title, content type, author, last user to revise, organization, analytics score, and whether or not the content is published.

  • The “All Documents” tab takes you to an index of all the documents on You’ll most often search for documents while you are authoring a page. If your organization uses a lot of documents, you might want to read about how documents work in the CMS.

  • “My Content” lists all the content you’ve authored, revised, or are “watching.” Watching is like being a subscriber to that content: You’ll be notified anybody saves a change to it. By default, you “watch” any piece of content you edit or make. You can search for content here just like you can on “All Content.”

  • “Feedback” opens the Feedback Manager, where you can see what comments constituents have left on your content.

  • “Trash” (editors only) lets you find and recover content that’s been moved to the trash.