You can learn a lot about how your content is performing through the Mass.gov Google Analytics account.
However, to get access to Google Analytics, you’ll first need to associate your state email with a Google account. This takes about 2 minutes. Find out how below.
After you associate your state email with Google Analytics, you may submit a ServiceNow support request asking for access. After Mass Digital grants you access, you’ll be able to visit analytics.google.com to see your content’s data.
A state email address
Google will want your first and last name, your state email, and a password.
In this step, you’re asking Google to let you log in to Google products, such as Google Analytics, using your state email address. This means that you’re basically creating a new account with a password. This password is not associated with your actual email: You’ll still log in to Outlook the same way you do now. Instead, you’ll use it when you log in to Google with your state email address.
When you’re done, click next.
Google will send a code to your state email. Find it and enter it:
We ask state employees who want to take advantage of Google Analytics to go through this process to improve security. It also makes it easier for us to collaborate with you: It’s much easier to share reports and dashboards with state email addresses than to track down an unusually formatted Gmail account.