You can analyze and report on events based on the metadata associated with them. For example, each link click is associated with the page it happened on, the content type of the page, and the organization that owns that content. In addition, we keep track of the text that the user clicked, the URL they clicked, and the Mass.gov component they clicked (e.g. if the link click was a Mosaic image click, an inline link, a footer link, etc.)