Google Analytics properties & views

Properties

Each Google Analytics account may have 1 or more properties. Each property has its own tracking ID and is often associated with individual websites or web applications, however the Commonwealth's cross-domain analytics stores all data for all websites with cross-domain tracking.

Views

Properties can have 1 or more views, or filtered versions of the property's data set. For the Commonwealth's cross-domain analytics data, each view represents a different website's data set. Each view also includes data from Mass.gov, which permits analysts to see the interplay between their organization's website and Mass.gov.

Your website's view will include:

• Mass.gov pageview data

• Your site's pageview data

• Events (i.e. user interactions) data that we're tracking on your site

• Events that we have implemented on Mass.gov along with your cross-domain tracking that are specific to the service(s) you are delivering

Please note: By default, regular Mass.gov events are not part of cross-domain tracking.

GA properties & views structure