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Web analytics
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Google Analytics properties & views
Properties
Each Google Analytics account may have 1 or more properties. Each property has its own tracking ID and is often associated with individual websites or web applications, however the Commonwealth's cross-domain analytics stores all data for all websites with cross-domain tracking.
Views
Properties can have 1 or more views, or filtered versions of the property's data set. For the Commonwealth's cross-domain analytics data, each view represents a different website's data set. Each view also includes data from Mass.gov, which permits analysts to see the interplay between their organization's website and Mass.gov.
Your website's view will include:
- Mass.gov pageview data
- Your site's pageview data
- Events (i.e. user interactions) data that we're tracking on your site
- Events that we have implemented on Mass.gov along with your cross-domain tracking that are specific to the service(s) you are delivering
Please note: By default, regular Mass.gov events are not part of cross-domain tracking.
GA properties & views structure
Last modified 1yr ago
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