Web analytics and feedback
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Web analytics and feedback
Mass.gov analytics
Web analytics
Mass.gov events reporting
Installing Google Tag Manager
Cross-domain analytics
Reserveamerica (DCR camping) implementation
Variables
Tags
Triggers
Google Analytics properties & views
Best practices
Digital analytics products
Mass.gov analytics dashboards
Dashboards
PFML Web Analytics & Feedback Dashboard
Design guide
Release notes
Feedback
How to implement a new feedback form using Formstack
Archive
Click tracking short URL's for SMS text messages
Digital analytics team release process
Feedback API & UI: A collection of thoughts
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Google Analytics properties & views

Properties

Each Google Analytics account may have 1 or more properties. Each property has its own tracking ID and is often associated with individual websites or web applications, however the Commonwealth's cross-domain analytics stores all data for all websites with cross-domain tracking.

Views

Properties can have 1 or more views, or filtered versions of the property's data set. For the Commonwealth's cross-domain analytics data, each view represents a different website's data set. Each view also includes data from Mass.gov, which permits analysts to see the interplay between their organization's website and Mass.gov.
Your website's view will include:
  • Mass.gov pageview data
  • Your site's pageview data
  • Events (i.e. user interactions) data that we're tracking on your site
  • Events that we have implemented on Mass.gov along with your cross-domain tracking that are specific to the service(s) you are delivering
Please note: By default, regular Mass.gov events are not part of cross-domain tracking.

GA properties & views structure

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GA properties & views structure