You can find entrances and exits for your page in the Findability dashboard and in Google Analytics (GA) to see the most popular sources and clicks. To get into more specifics, set up an Office Hours meeting.
This is a question for the Feature Request board. GA easily provides the “Cotton-Eye Joe”: Where did they come from and where did they go? You’ll be able to see common pages people visit but doesn’t give the full funnel/journey.
Yes, here are a few things we’re working on: Service Family indicators, page performance indicators (ex. "Ejects" from the page), and search term data.
We are working on adjustments to feedback scoring to take things like this into consideration.
Overall score is average of 4 category scores. Some scores have more than 1 indicator. For these, those indicators are averaged to get the category score. (Ex. Content Quality has both Reading level and Broken links scores.)
You can use GA to look up the your organization’s traffic.
Count of outbound links are not part of Outcomes scores yet, but we are working on adding it. Clicks on Service and Organization pages will be included in Outcomes scoring by using Google Tag Manager (GTM) to measure these actions. We plan to release these updates this year.
Yes, but there's a limit to the amount we can track since we're using a free GA account.
Yes, this has been fixed.
It may be something to do with how people are finding your pages. Amount of traffic is not an indicator for Findability. Most people will Google things rather than going to the site and navigate around Mass.gov. GA doesn’t include direct traffic - friendly URLs would be ideal, and we’re working on how to factor this traffic in.