This is a visually engaging content type that supports a focused marketing or awareness effort. Promotional pages, which are intended to be live for a finite time period, serve as a simple introduction to timely information and typically feature a primary call to action.
These pages guide visitors who have minimal or varying levels of background knowledge to more specific services and resources either on or off Mass.gov. They are not designed as replacements for Organization pages or Press Releases, or to serve as splashy cover pages for Binders or other content.
Promotional pages can be linked from a Featured Item Mosaic on an Organization page, Events, or other Mass.gov content types. But they more likely will be accessed via a friendly URL, which might be discovered via external sources, such as a billboard, flier, email newsletter or social media message.
Awareness campaigns that call attention to a subject (and encourage action), such as becoming a foster parent or getting a flu shot
Educational campaigns that raise awareness about an issue, such as the EEE virus or water conservation
Bringing attention to a public service change, such as the introduction of Real ID
Recruiting, such as hiring for a certain skill set or agency.
Marketing and awareness plans will drive the need for and creation of Promotional pages. These plans will inform the images, messaging and other content on or linked from these pages.
While Promotional pages allow for up to 10 sections, our recommendation is to aim for fewer rather than more so as to emphasize your core message.
Because Promotional pages are intended to be active for only a limited time, they must be unpublished within 14 months of going live. This will help to prevent Mass.gov from being populated with outdated content. The Unpublish on field can be found on the right side of the CMS screen under "Scheduling options."
Users should unpublish Promotional pages once communications about them has ended, or the content is no longer current. There is currently no reminder system built into the CMS for unpublish dates, so you are encouraged to set a reminder in your team's calendar.