This is a visually engaging content type that supports a focused marketing or awareness effort. Promotional pages, which are intended to be live for a finite time period, serve as a simple introduction to timely information and typically feature a primary call to action.
These pages guide visitors who have minimal or varying levels of background knowledge to more specific services and resources either on or off Mass.gov. They are not designed as replacements for Organization pages or Press Releases, or to serve as splashy cover pages for Binders or other content.
Promotional pages can be linked from a Featured Item Mosaic on an Organization page, Events, or other Mass.gov content types. But they more likely will be accessed via a friendly URL, which might be discovered via external sources, such as a billboard, flier, email newsletter or social media message.
Awareness campaigns that call attention to a subject (and encourage action), such as becoming a foster parent or getting a flu shot
Educational campaigns that raise awareness about an issue, such as the EEE virus or water conservation
Bringing attention to a public service change, such as the introduction of Real ID
Recruiting, such as hiring for a certain skill set or agency.
Promotional Pages by default unpublish after 180 days if the author doesn’t set an unpublish date manually via the “Scheduled Transitions” tab. The unpublish date can be set for up to 14 months out.
If you publish a Promotional Page without setting an unpublish date, a message will appear on the screen telling you that it will unpublish in 180 days by default.
Click on the Reschedule transition link in that message and a pop-up will appear. There, you can reset the unpublish date and time.
Click the Reschedule transition button at the bottom of the box to have your changes take effect.
You''ll receive a reminder email within a week of your Promotional page's unpublish date. At that point, you can extend the unpublish date, allow the page to unpublish, or trash it and request a drupal-to-drupal redirect to another page.