You can use your Organization Page to connect readers with your Service Pages, Locations, and News and Events. You can even include Topic Pages that are relevant for your audience.
Links to your Organization Page may appear:
On News items
In the offered by section on Service Pages
Under the “websites” heading in Contact Information
On our A-Z listing of state organizations. (If it doesn’t, submit a ServiceNow request so that we can link it.)
In the appropriate Topic Page under the Your Government Topic in the main navigation
You can also refer to your organization on law library types (Advisories, Decisions, etc.).
The Full name and Short Description are important because they shape how highly ranked your content is in search engines. Try to use plain, concrete language to describe your organization — imagine what a user might absorb in a quick scan of your content.
You’ll find the Organization(s) field at the bottom of the first tab in every Mass.gov content type, and in documents. This field tells Mass.gov’s search which pages belong to which organization. This field also powers the "Offered by" relationship indicator that displays at the top of all Mass.gov pages. "Offered by" displays on the top right if there is a "Part of" relationship indicator on the left in a desktop view, or on the top left if there is no "Part of" link. On a smaller screen like a cellphone, "Offered by" appears directly under "Part of" at the top of the page. Making sure your Organization field is filled out correctly will help users who land on your content find their way to your Organization Page.
Choose the audience this content is intended for. This information will help measure how well these audiences are being served and won't be displayed on the public-facing site. This is currently only for internal use. Choose from:
Not Set (default)
Professional (For their jobs)
In this field, describe the people and stakeholders your organization serves and briefly describe how. You can summarize your key services and objectives, too.
This is not a good place to post staff biographies, extensive organization histories, or long lists of links. Keep in mind that the section appears under the heading “Who we serve,” and that’s what users will expect this section to be about.
The Subtype drop-down menu allows you to specify if your Organization Page represents a General Organization, Elected Official or a Board.
Use the Featured Item Mosaic to create a group (or mosaic) of 5 images that represent your organization, and that link to representative content.
Creating a mosaic involves a few steps. If you’re interested, see the Featured Item Mosaic section in the Knowledge Base.
You can link most types of pages in the Featured Actions & Services section. Featured links appear higher up the page. You can have up to 3.
You can also link as many Service Pages as you’d like in the More Actions & Services section. If you add more than 6, Mass.gov will automatically generate a list page like this one for your Organization Page. Users will get to this listing page by clicking on the “See All Actions & Services” link:
You can use the map tab to add relevant locations to your organization page. You add locations by selecting one or more Location content type items from the autocomplete field. (To add a Location you’ll need to create it first.) If you do not add any locations, the map won’t appear when you publish. If you do add locations, Mass.gov will automatically generate a listing page like this one for your Organization Page. Users will get to this listing page by clicking on the “Location Details” link:
Change the text that leads to your location listing from the generic “Location Details” to something more specific.
Provide a summary or context for the locations. This will appear over the listing button:
Note: You can also link directly to this listing in rich text, as the RMV has done here:
You can tell Mass.gov to show up to 8 News articles on your Organization Page — 2 in the Featured news item section, and up to 6 in the Automatic section.
The Featured field offers a way to “pin” 2 news articles to your Organization page. Featured news items will appear at the top of your news feed, and they won’t change unless you remove them.
You can also set your Automatic news items to display 0, 3, or 6 News items. Setting your Automatic news items to 3 or 6 tells Mass.gov to automatically add them to your Org page according to their date. If you have more than 6 articles, the 7th (and 8th, 9th, etc.) will be pushed off the front of the Organization Page and onto a listing page like this one. Users will get to this listing page by clicking on the “See all News and Announcements” link:
You can offer your visitors different options for leaving feedback on your content. Choose to respond to all visitors that request a response, those that contact you through other designated channels, or choose not to respond directly but by making improvements to your content based on the feedback left.
Whichever option you choose on the Organization page will be visible across all of your organization's content.
If there’s a Topic Page in the site’s main navigation that’s especially relevant to your organization, you can add it here. This section works like all autofill sections: start typing, and select a page from the list that appears.
If you add Topic Pages, be sure to check periodically to make sure the Topic Page content hasn’t changed/is still relevant.
The Organization Grid has the heading “Our Organizations.” Use it to list Organizations that are officially under the official’s oversight. This Grid differs from the Related Organizations field in that Related Organizations might list other state entities that deal with similar subjects or services.
The following fields power the Org page sub-navigation menu:
More about organization link
More about leadership
Organization Directory page
Application Login Link(s)
Public Records Link
Use this field if you want your organization's content to appear in Mass.gov searches filtered by your parent's organization. For example, if you want your Department's content to appear in searches filtered by your Executive Office, you would add your parent Executive Office here.
Important: You should only enter your direct parent org into this field.
Use the drop-down menu to choose how many Events will appear under the "Upcoming Events" section on your Organization page. Choose from 2, 4, 6, or 8 Events to be listed at a time. If you do not choose a number of events, by default there will be 2 events listed on your page. If your organization does not have any events, no events will be listed. The event preview cards will be stacked in pairs if you choose to display more than 2.
This field has a drop-down list of each organization's billing customer group and billing code. This will appear as "group name (000-000)". Like the Organization(s) field, this field makes sure we're collecting all the data from all of your organization's associated content while also ensuring you're organization is being billed appropriately.