Traffic summary

This measures pageviews and sessions.

The traffic summary tab covers:

  • Pageviews: The number of times a page was loaded

  • Sessions: The number of times a page was loaded at least once during a visitor’s time on Mass.gov. A session ends when the visitor hasn’t interacted with the site for 30 minutes.

Pageviews

The traffic summary tab shows you pageview trends by month as well as the total number of pageviews for the time range you selected.

The “trend” chart shows pageviews grouped by organization. Each new organization you add via the filter adds another series. The “Total pageviews” scorecard shows the total for all the organizations you’re currently filtering by.

URL, ID, or content type filters act as secondary filters. The trends chart will still show an organization-by-organization breakout, but filtered a second time by page URL, ID, or content type.

If you continue to scroll, you will also see pageviews by page URL. This will give you a breakdown of total pageviews by page, again within the filters you've set.

Sessions

Exactly like the pageviews section, the “trends” chart shows sessions grouped by organization. Each new organization you add via the filter adds another series. The “Total sessions” scorecard shows the total for all the organizations you’re currently filtering by.

URL, ID, or content type filters act as secondary filters. The trends chart will still show an organization-by-organization breakout, but filtered a second time by page URL, ID, or content type.