Use keywords in the page Title, Short Description, and Overview. Think of the search terms your users would use.
Search for your page’s Title on Mass.gov to make sure your title is distinguishable from other content.
Link How-tos in Tasks and Service Details/Guides/Lists in What you need to know.
Link this page to at least 1 Topic Page. If it’s not, open a service request in ServiceNow and ask to have it linked.
Make sure related pages link to this page, and that those links are written in language visitors would use.
Does this page have more than 12 links in the Tasks and What you need to know sections? Consider if it should be 2 service pages.
Use the Short Description and Overview to say what users can do on the page. This might be a summary of what the links lead to.
Add your most popular/important pages to Featured tasks.
If you have locations the public can visit, create Location pages and link to them under the Map tab.
Is this page addressing multiple audiences? It might be better off as 2 Service pages (e.g. one for businesses and one for individuals).
Write the Title in title case (capitalizing nouns, verbs, adjectives, and adverbs).
Do the Title and Short Description work together? Write them so that the title states plainly what the page is about and the short description says what you can do.
Spell out acronyms the first time you use them.
Check your content’s grade level using Siteimprove. Work toward Grade 8 or below. If you don’t have access to Siteimprove, open a service request in ServiceNow to ask for an account..
If grade level is above 8, user simpler sentences, smaller words, fewer adjectives and adverbs, and eliminate technical terms.
Make sure link text is accessible: Read aloud to see if users can tell from the text alone where the link takes them.
Look at your content on a mobile phone. Check that it displays correctly and that all the links work.
Fill out the Offered by field with your organization and the Contact Information field with Contact Information.
Fill out the Related Services section based on trends in user feedback.
Add or clarify content based on trends in user feedback.
If this is a complicated service, make a first-time guide and/or an eligibility information Service Detail page.