Fill out the Who We Serve field in the Overview section. This is a place to include keywords and phrases people might use to search for your organization.
If your organization has social media, such as Facebook, Twitter, or YouTube, add them to the Social Links field under the Overview section.
Highlight up to 3 Service Pages under Featured Services. Your most popular, most important, or newest services are good candidates for this area.
Add News items by listing your Organization as a Signee when creating a News item. Make sure to update your Featured News Items regularly so users are getting the most up-to-date information about your organization.
Add Events by including your Organization as an Associated Page when creating the Event.
Create Location pages for your organization if constituents can visit your offices. Link to them on your Organization page to create a map and a locations listing page.
Add Featured Topics under the More section. You can link to existing Topic pages in the site’s main navigation. Or, you can open a service request in ServiceNow to ask for a topic page specifically for your Organization page.
List your Organization in the Offered By field of all your Service Pages.
Spell out acronyms the first time you use them.
Check your content’s grade level using Siteimprove. Work toward Grade 8 or below. If you don’t have access to Siteimprove, open a service request in ServiceNow and ask for an account.
If grade level is above 8, user simpler sentences, smaller words, fewer adjectives and adverbs, and eliminate technical terms.
Look at your content on a mobile phone. Check that it displays correctly and that all the links work.
Fill out the Primary Contact information field.
Fill in Related Organizations with organizations that provide similar services or offer information your visitors may be looking for.
Add or clarify content based on trends in user feedback.