Location checklist

Suggestions for Location pages.


  • The Title should be a clear and complete name for your location. Try to keep titles short and avoid abbreviations Use acronyms only when they are familiar to the public (e.g. “RMV”).

  • Use keywords in the page Overview. Think of the search terms your users would use.

  • Search for your location’s Title on Mass.gov to make sure your title is distinguishable from other content.

  • Link this page to at least 1 Service or Organization page in the Mapsection.

  • Make sure related pages link to this page. This will usually include the Related Locations section on other Location pages or the In Personmethod on How-To pages.


  • Write the Short Description so that it tells users what they can do on the page.

  • Add key links to the Quick Actions section.

  • If this is a park, make sure to include downloadable trail maps.

  • Make sure the Primary Location section includes the physical address and correct contact information for your location.

Content Quality

  • Make sure your Overview offers a high-level description of what can be done at your location.

  • For parks, include any interesting facts that will grab users’ attention.

  • Avoid acronyms when possible. Spell them out the first time you use them.

  • Check your content’s grade level using Siteimprove. Work toward grade 8 or below. If you don’t have access to Siteimprove, open a service request in ServiceNow to ask for an account.

  • If grade level is above 8, user simpler sentences, smaller words, fewer adjectives and adverbs, and eliminate technical terms.

  • Make sure link text is accessible: Read it aloud to see if users can tell from the text alone where the link takes them.

  • Look at your content on a mobile phone. Check that it displays correctly and that all the links work.

  • If there’s lengthy, very specific information about your location, such as an activity you can do at a park or what you need to know before arriving at a courthouse, consider moving some information to a Location Detail page.

User Satisfaction

  • List accurate Parking and Hours information.

  • If there’s a fee for parking, be sure to include that as well.

  • If there’s no onsite parking, list alternatives, such as street or metered parking.

  • List all information about Activities, Facilities, Restrictions, Accessibility, and Services at your location, linking to Location Detail pages as needed.

  • Look for references on the page to other content you’ve authored, and change those references to inline links.

  • Fill out the Quick Actions section based on trends in user feedback.

  • Add or clarify content based on trends in user feedback.

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