The Title should be a clear and complete name for your location. Try to keep titles short and avoid abbreviations Use acronyms only when they are familiar to the public (e.g. “RMV”).
Use keywords in the page Overview. Think of the search terms your users would use.
Search for your location’s Title on Mass.gov to make sure your title is distinguishable from other content.
Link this page to at least 1 Service or Organization page in the Mapsection.
Make sure related pages link to this page. This will usually include the Related Locations section on other Location pages or the In Personmethod on How-To pages.
Write the Short Description so that it tells users what they can do on the page.
Add key links to the Quick Actions section.
If this is a park, make sure to include downloadable trail maps.
Make sure the Primary Location section includes the physical address and correct contact information for your location.
Make sure your Overview offers a high-level description of what can be done at your location.
For parks, include any interesting facts that will grab users’ attention.
Avoid acronyms when possible. Spell them out the first time you use them.
Check your content’s grade level using Siteimprove. Work toward grade 8 or below. If you don’t have access to Siteimprove, open a service request in ServiceNow to ask for an account.
If grade level is above 8, user simpler sentences, smaller words, fewer adjectives and adverbs, and eliminate technical terms.
Make sure link text is accessible: Read it aloud to see if users can tell from the text alone where the link takes them.
Look at your content on a mobile phone. Check that it displays correctly and that all the links work.
If there’s lengthy, very specific information about your location, such as an activity you can do at a park or what you need to know before arriving at a courthouse, consider moving some information to a Location Detail page.
List accurate Parking and Hours information.
If there’s a fee for parking, be sure to include that as well.
If there’s no onsite parking, list alternatives, such as street or metered parking.
List all information about Activities, Facilities, Restrictions, Accessibility, and Services at your location, linking to Location Detail pages as needed.
Look for references on the page to other content you’ve authored, and change those references to inline links.
Fill out the Quick Actions section based on trends in user feedback.
Add or clarify content based on trends in user feedback.