Use keywords in the page Title, Short Description, and high up on the page. Think of the search terms your users would use.
Search for your page’s Title on Mass.gov to make sure your title is distinguishable from other content.
Link this page to at least 1 Service Page in the Tasks or Featured sections.
Make sure related pages link to this page, and that those links are written in language visitors would use.
Make sure your Action Type verb is the verb your users would use.
Write the Short Description so that it tells users what they can do on the page.
Add key links to the Quick Actions section.
Duplicate Quick Action links in rich text in the right Methods section, e.g. “Online,” “In person” etc..
If relevant, fill out the Fee Information field.
In the Methods section, “online” should contain a link, “in person” an address, “phone” a phone number, and/or “fax” a fax number.
Fill out the Contacts section.
If this How-to links to an application off Mass.gov, explain what users can do at the off-site application.
Is this page addressing multiple audiences? It might be better off as 2 pages (e.g. 1 for businesses and 1 for individuals).
Write the Title in sentence case (only capitalize the first letter and proper nouns).
The Title should begin with an action verb (apply, buy, renew, request, etc.) Make sure this is the same as the Action Type verb.
Do the Title and Short Description work together? Write them so that the title states plainly what the page is about and the short description says what you can do.
Spell out acronyms the first time you use them.
Check your content’s grade level using Siteimprove. Work toward grade 8 or below. If you don’t have access to Siteimprove, open a service request in ServiceNow to ask for an account.
If grade level is above 8, user simpler sentences, smaller words, fewer adjectives and adverbs, and eliminate technical terms.
Make sure link text is accessible: Read it aloud to see if users can tell from the text alone where the link takes them.
Look at your content on a mobile phone. Check that it displays correctly and that all the links work.
If you need to add multiple sections of content, consider moving some information to a Service Detail page about eligibility.
Look for references on the page to other content you’ve authored, and change those references to inline links.
If users might need to find a location, link to a Location Listing in the “In person” section.
Fill out the Related Links section based on trends in user feedback.
Add or clarify content based on trends in user feedback.